With 15 years in founding roles at community-led startups, I help growing SaaS businesses design and execute community-powered GTM. I work with teams to align on, build, and measure community programs that scale and grow your GTM efforts, from awareness through to adoption, expansion, and retention.
If you’re not sure which programs to run, want to better connect community to GTM, or want to improve your results, I can help. Together we’ll identify how your community can best support your GTM. Through an outcomes-led approach, we'll develop a strategy designed to align cross-functional teams around measurable programs and activities that turn goals and challenges into business outcomes.
Effective community GTM requires tooling that enables you to capture the full range of value from across the entire audience that exists around your business. Together we'll get clear about what you need to track, measure the impact of activities, uncover signals lost to the dark funnel, and get the data you need to improve programs and deliver results.
It's not enough to deliver killer results, you need to communicate those results effectively, too. That goes beyond the specific figures to the perception of their value, as well. Through dashboards, reports, and updates, I can help you establish a reporting system that demonstrates the full value of your community programs, and their impact on team goals and your GTM overall.
Using a proven method and data, my goal is to remove guesswork and guide strategy and roadmap development, tooling choices, and alignment across teams.
By the end, you'll understand:
- Steps needed to create or optimize programs to support your GTM efforts.
- Changes needed to improve member experience, onboarding and acquisition.
- Your tracking needs and the metrics you need to gauge success.
- Get alignment and buy-in from cross-functional teams.
- Establish a reporting structure that shows results and demonstrates ROI.
Workshops: To quickly get your team rallied around an actionable strategy.
Bespoke strategy: Designed around your specific challenges and circumstances.
