Community Inc.
Community Inc.
Services
Deep Dives
B2B
B2C
Creator / Paid
Deep Dives
- B2B
- B2C
- Creator / Paid
Newsletter
Jobs
Community
is a
party
🎉
up front
but can be
chaos
🤯
in the back.
✅
Cobbled
together tools
✅
Manual time-sucking
tasks
✅
And
so
.
many
.
spreadsheets
Book a call
or
join newsletter
but can be
chaos
🤯
in the back.
Services
Hi, I'm Gareth
.
I work with growing communities to solve their scaling challenges. Helping teams at:
with things like:
Strategy
Coaching
Launches
Audits
GTM alignment
Positioning
Automation
Migration
Instrumentation
Tooling
Integration
Operations
Content
Social clips
Roundups
Newsletters
Blog posts
Event recaps
Messaging
Activation
Optimization
Onboarding
Growth
Research
Optimization
Analysis
Experimentation
etc.
A must!
Available on-demand by subscription.
Book a call
or
view plans
Deep Dives
I share deeply-researched articles exploring how thriving communities drive business growth.
Read by billionaires in Brisbane and interns in Inverness:
People say nice things about them:
“The most in-depth and helpful articles.”
Molli Aronce
Senior Community Manager, Cruise
“These breakdowns are so good.”
David Spinks
Author, The Business of Belonging
“Each article has left me feeling inspired.”
Pauline Narvas
Staff Community Manager, Vercel
B2B
B2C
Creator / Paid
Kickstarting Community at: Gong
In this deep dive, we take a look at how Gong kickstarted its community in 90 days, how its program has evolved as its impact has spread, and the frameworks it uses to tie community outcomes to business results.
Community Reporting at: Asana
What separates community programs that get cut vs. those that thrive inside a business? In this deep dive, we dig into Asana's community program and how through smart reporting and internal PR it became a strategic imperative that drives massive business impact.
Community Growth at: dbt Labs
dbt Labs created an open-source tool and a community that spawned a category and earned a $4 billion valuation along the way. Here's how they did it.
Community Growth at: Figma
Community-led growth helped make Figma the go-to tool for design teams around the world. In this deep dive, we take a close look at how community made Figma pop 💥.
Community Contribution at: GitLab
Community contribution is a core growth driver for GitLab, forming part of its Dual Flywheel. This deep dive takes a look at the programs that enable this flywheel and how it delivers business results.
Community Everywhere at: Notion
Notion is the poster child for Community Everywhere. Utilizing a decentralized approach to community, it has turned a global fanbase into a billion-dollar business. This deep dive looks at how Notion’s growth has been powered by community, and how viral TikToks help it land Enterprise deals.
Community Growth at: UiPath
Community has been a strategic advantage for UiPath and has played a key role in building the RPA category. This deep dive explores its dizzying range of programs, identifying the critical elements and how they drive the company’s growth strategy.
Community Growth at: Atlassian
Atlassian has created one of the most efficient go-to-market strategies of all time, architecting its whole business around a self-service model. This model is enabled by a community strategy that supports over 4.5M members and an ecosystem of hundreds of partners. Here's how it all works beautifully together.
Community Contribution at: Airbyte
Airbyte built the largest community of data engineers in the world. In doing so they created an industry-leading catalog of connectors that has enabled them to disrupt the data integration space. We'll closely examine the strategy and tactics they used to achieve this and how community contribution can help make big visions a reality.
Community Growth at: Salesforce
When Salesforce customers have problems they go to the Trailblazers community for answers. With over 3M members, it’s the canonical example of a product community. In this deep dive, we learn all we can from their remarkable story, so you too can turn community into a strategic differentiator.
Community Growth at: Canva
Canva super users love to create and share educational materials, and its community programs accelerate this core growth loop. In this deep dive, we unpack exactly how community drives growth at Canva, the programs they use to achieve this, and how it serves a truly global audience.
Community Growth at: HashiCorp
Community has shaped almost every aspect of how HashiCorp does business. Leading with community from the get-go, this deep dive shares all the details behind what it takes to make your organization community-led.
Kickstarting Community at: Substack
We take a look at how Substack kickstarted a community of writers that powers its growth, how it enables thousands of micro-communities to form, and how that led to Substack becoming the go-to platform for writers striking out on their own.
Community Growth at: LEGO
In 2004, LEGO was on the verge of bankruptcy. Now it's the largest toy manufacturer in the world. In this deep dive, we explore how community helped LEGO to co-create new products, drive awareness, and revive its fortunes.
Community Growth at: Sephora
Sephora is a beauty empire. In this deep dive, we break down how it has achieved omnichannel success while its many high street competitors have failed, and the role played by community.
Community Everywhere at: Notion
Notion is the poster child for Community Everywhere. Utilizing a decentralized approach to community, it has turned a global fanbase into a billion-dollar business. This deep dive looks at how Notion’s growth has been powered by community, and how viral TikToks help it land Enterprise deals.
Community Growth at: Strava
For many sports enthusiasts, the Strava app and its community have become a core part of their lives. In this deep dive, we take a look at the mechanics that make it work and understand the role of community in its rapid growth.
Community Contribution at: Duolingo
Community contribution was pivotal to Duolingo's breakout growth. In this deep dive, we look at the mechanics used to inspire course creation and event hosting at scale, and why it was so crucial to the app's mass adoption.
Community Growth at: Canva
Canva super users love to create and share educational materials, and its community programs accelerate this core growth loop. In this deep dive, we unpack exactly how community drives growth at Canva, the programs they use to achieve this, and how it serves a truly global audience.
The Billion Dollar Exec Network You've Probably Never Heard Of
World 50 is an invitation-only, peer-to-peer community for C-suite execs. In this deep dive, we uncover how World 50 became a billion-dollar network. Including how it got started, grows, and makes money.
How Jay Clouse Crafted a Community of Creator Scientists to $400k
The Lab is a peer-to-peer community for pro creators run by Jay Clouse of Creator Science. Here's how Jay grew The Lab into a $400k a year revenue stream with just 200 members.
How Sam Parr Built an $8M Network of High-growth Founders
With 1,000+ members and $8M in ARR, Hampton is a highly-vetted, peer-membership community of founders. Here's how Sam Parr and team built a million-dollar community in a matter of months, even before it had officially launched.
How Daniel Vassallo Grew a Group of Small-Time Entrepreneurs to $1M
How indie hacker Daniel Vassallo created Small Bets - a growing community of over 4,500 digital entrepreneurs, which generates $400,000+ per year.
Newsletter
Beyond deep dives, I share other things about community in my newsletter. Like reports on
onboarding
and
offerings
, an AI
search engine
, a gallery of
onboarding examples
,
articles
about best practices,
interviews
with leaders, and a list of
jobs
.